M E R C K

Fertility Journey

A journey through the emotional effects of IVF

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Challenge

IVF patients regularly report a lack of compassion during clinic visits, causing many to drop out of treatment. To increase the number of patients completing their IVF programme (and their chance of a successful pregnancy), they needed more empathy from their HCP.

Solution

A film, shot in a single take and accompanied by a bespoke score, that compressed the emotional struggles of months of IVF into just three minutes.

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Results

We formed a deeper appreciation by physicians of the mental toll of infertility, leaving many viewers in tears. This led to an increase in treatment adherence and a 2% sales rise of Merck’s flagship product, Gonal-f®.

Awards

Clios – Bronze | Film

IPA’s – Bronze | Craft

PM Society – Silver | Craft