D & A D N E W B L O O D
Creative Crate 2018
The world’s most creative six pack
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Challenge
New creative talent struggle to get their work seen by the people that could give them their first break in advertising.
Solution
D&AD New Blood, held annually at the Truman Brewery is the leading showcase for young creatives. So we gave them a chance to prove their talent by creating a competition to design 6 beer labels representing 6 creative principles. A challenge that literally put the winners’ work into the hands of those who matter most: creative industry leaders.
D&AD New Blood 2018
The leading showcase for young creative talent, Creative Crate was a natural fit, capturing the imaginations of delegates with a daily beer mat illustration challenge and careers advice from Saatchi & Saatchi Wellness HR.
“This wonderful exercise in creativity fits perfectly with how D&AD New Blood encourages new talent. I can’t think of anything better than six new beers, with six original designs and it’s all come together in quite a remarkable way.”
T I M L I N D S A Y, C E O D & A D
Results
The competition gained real traction with leading art and design colleges at home and abroad. Key industry figures and companies, including Adobe and Bernstein & Andrulli played an integral role in making it a success. 5 of our 6 winners are now in full-time roles within the creative industry.
1,000+
Competition submissions
5/6
Winners now in creative jobs